Once upon a time there was a reader.
He read everything: world-literature, art works, music, sound, the weather, pictures on the newspaper, the television, real estate ads, his own mirror image, the publicity posters for the circus, and so on. Of course, there were also writers who produced world-literature and artists who made monumental art works, composers who created symphonies lasting an evening, or an opera-trilogy lasting a week.
Amongst the public, and in the ranks of the critics, there lurked the secret desire to be a poet, artist or composer.
But the reader preferred to read.
Dirk 'The Nighthawk' Van Weelden, Allen Ruppersberg: A Different Kind of Never-Never-Land. De Appel Amsterdam, 1992